Monday 15 March 2010

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    • MVNOS GROWTH MARKETS

  • 09:10

    • Opening Remarks & Speed Networking

  • 09:20

    • Chair's Introduction and Global Perspective of the MVNO Market:

  • Dario Talmesio, Senior Analyst - Head of Europe, Informa Telecoms & Media
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    • THE REGIONAL PERSPECTIVE

  • 09:40

    • Examining Reseller Regulation from Across the Region - What Progress is Being Made?

  • Omar Al-Radaideh, Sr. Interconnection Officer, TRA

    • + expand

    • Understanding the regulator perspective - what's holding them back? Concerns, challenges, licensing
    • Determining which markets are close to opening Saudi Arabia, Bahrain, UAE, Africa
    • Increasing the market's readiness for MVNOs
    • Expected regulatory interventions in MVNO progress
  • 10:05

    • Local MVNO Case Study: The 12 Month Catch-Up with Majan Telecom

  • Fredrik Nystrom, CMO, Renna Mobile

    • + expand

    • Charting the MVNOs progress following launch
    • Discussing initial stumbling blocks and overcoming challenges
    • Determining whether the proposition is proving a success
    • Highlighting key lessons learned and the outlook for the future
  •  

    • LAUNCHING THE MVNO PROPOSITION

  • 10:30

    • Overcoming the Challenges of the MVNO Proposition from Concept to Launch

  • Mohammed Alhashili, CEO, Mazoon Mobile

    • + expand

    • Deciding on a successful proposition for the market conditions
    • Funding and pricing options for the start-up company
    • Negotiating the contract with the host operator and ensuring it is fully inclusive of all future launch services
    • Overview of the implementation process
    • Taking the proposition live and to the consumer
  • 10:55

    • Refreshments and Exhibition Visit

  • 11:35

    • Segmenting the Market and Achieving the Right Customer Base for the MVNO

  • Mikkel Vinter, Chief Executive Officer, FRiENDi GROUP

    • + expand

    • Segmenting the market and defining niches
    • Building community defined content into the business proposition Religion, age, gender, geo etc
    • Assessing which service offerings will appeal to a niche market segment
    • Tailoring the service to segmented market groups and marketing effectively
  • 12:00

    • Building the MVNO Agreement with the Host Operator

  • Jyrki Nummela, Director, Operator Services, DNA ltd

    • + expand

    • Understanding how the agreement works and discussing teams
    • Negotiating additional services beyond voice
    • Discussing the major challenges and potential areas of contention
    • Making the deal - how to effectively work with the operator/MVNO
  •  

    • UNDERSTANDING THE MVNO OPPORTUNITY

  • 12:25

    • Why Competition is Beneficial for Business: The Operator and the MVNO

  • Tunc Berkman, Corporate and MVNO Marketing Director, Avea

    • + expand

    • Understanding why MVNOs are good for business
    • Overcoming initial concerns and striking a balance between the MNO and MVNO
      • Examining pre and post MVNO profits
    • Offloading excess capacity to the MVNO
    • Building a beneficial, profitable, and long-term partnership
  • 12:50

    • Networking Lunch and Exhibition Visit

  • 14:15

    • PANEL DISCUSSION: Moving to an Open Market and Allowing Reseller Opportunities: Discussing the Opportunities and Threats IPO, takeover, merge, competitor

  • Mohamed Jamoussi, Technical Advisor, Aljawal, Saudi Telecom
  • Jurgen Wittkopp, Managing Consultant, PA Consulting
  • Dr. Manuel Tomás-Valero, Partner, Nereo Consulting
  • Upendra Bhatt, Vice President and Head of Global Sales, XIUS-bcgi, XIUS-bcgi
  • Jon Strickland, MNO Relationship Manager, Lebara
  • Sergio Cano, CEO, JSC Ingenium

    • + expand

    • Examining the dynamics of open MNO and MVNO markets
    • Assessing whether MVNOs pose a threat to established players
    • Taking advantage of the opportunities posed by MVNOs
      • MVNO and operator perspective
    • Judging the changing relationships of MVNOs and MNOs as the market matures
  • 14:45

    • MVNOs as Business Engine. Deutsche Telekom Mobile Wholesale Partnerships.

  • Markus Freikamp, Head of International Wholesale Business Models, International Businesses Division, Deutsche Telekom

    • + expand

    • ? Understanding Market Segmentation; where is the space for MVNO customer segments
    • ? Evolving the Mobile Ecosystem; the playground for MVNO partnerships to address specific needs
    • ? Benefitting from each other; successful and sustainable business models for MVNO partnerships
  • 15:10

    • Keys to Success in a Newly Opened MVNO Market

  • Efe Capar, MVNO Business Specialist, Turkcell

    • + expand

    • Building the business case with strategic KPIs
    • How does the MNO perceive the market for MVNOs?
    • Targeting the correct segment
    • Should "you" be the first mover?
  • 15:35

    • How the Mobile Money Opportunity can Fuel the Take Up of an MVNO

  • Marius Dano, Mobile Financial Services Manager, Belgacom International Carrier Services
  • 16:00

    • Chairman's closing remarks

  • 16:10

    • Refreshments and Exhibition Visit

  • 16:40

    • Close of Day One